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Person standing on mountain confidence

confidence and clarity 

Getting your personal finances in order allows you to live a happier life.

Organize your finances, improve your money management skills, and get on track with your savings and investments through one-on-one financial coaching.

A financial coach is your personal financial guide

You have questions about your money and you want to feel more in control of your finances. Who do you turn to? It can be hard to know who you can trust for unbiased advice.

I'm Anita, a personal finance and investing expert and financial coach who loves talking about money. I believe that financial advice should be easy to understand, unbiased, and affordable.

I am a former banker and stock market analyst. For 25 years I was immersed in the world of finance. I was in the thick of financial markets, spending most of my career analyzing companies, picking stocks and managing mutual funds. I’ve seen how the financial industry works from the inside.


What’s the biggest takeaway from my Bay Street career?



Anita Bruinsma, CFA

Money has become too complicated.


All of the financial news, blogs, chat forums, Instagram posts, and TikTok videos along with the vast array of financial products has left people confused and overwhelmed. There is so much information that it’s hard to know what to do.


I believe that feeling in control of your finances is achievable for everyone. Bring it back to basics. Focus on the most important aspects of your financial life. Keep your investments simple.

Get in touch with me to learn more about how I can work with you to plan, save and invest, giving you financial confidence. 

Read more about me here and watch the video on working with me.


"Anita’s advice, kindness, good humour, and endless patience have literally transformed our financial future."

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"We wholeheartedly recommend Anita’s services to anyone seeking expert financial guidance and personalized support."  

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"Thank you for making it as pain-free as possible for me."

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"Anita was able to simplify our complex financial situation with clear guidelines and advice - this gave me much needed peace of mind."

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"Working with Anita was a pleasure.  Anita was patient and professional throughout the complete process."

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"Anita was able to not only easily evaluate our situation, but walk us through the complex investment landscape patiently and clearly."

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"Working with Anita helped me to make my make my financial goals a reality."


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Anita Bruinsma, CFA, AFCC

Financial Coach and Owner

Clarity Personal Finance

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The information on this website is for educational uses only. It is not intended to be and does not constitute financial, investment or legal advice.

You should not use the information on this website as the sole basis for your decision making. Your financial situation in its entirety must be considered when making financial and investment decisions. Every effort is made to ensure the information on this website is accurate, however you should

make sure you have verified important details before applying the information to your personal situation. We are not responsible for errors

and omissions on this website.

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